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About Us

Roam Automotive, LLC is a sister company to Roam, Inc. Roam Auto was rebranded from “U.P. AutoTech” in early 2012 after more than 2 years of successful operations and aggressive growth. Roam Auto promotes Vehicle Outfitting focusing on the necessities- and sometimes the “just want to haves” of off-the-grid travel.

Roam Auto is a highly skilled operation, owned and operated by Military Combat Veteran and ASE Master Tech, TJ Lassila.  USAF-SOC Veteran Tom Dolaskie serves as an active, contributing partner. TJ holds a full complement of certifications; and Roam Auto technicians are required to have certifications and training initiatives in place. The technician team holds a level of respect and integrity unmatched in the region.

**We’ve  been promoting adventure tourism in the Upper Peninsula for many years. Check out our network of friends and join in on an adventure at http://upoverland.org/

Keep up with us on Facebook at https://www.facebook.com/RoamAuto

We are always on Instagram @roamauto #roamauto #roamwherever  – http://www.gramfeed.com/instagram/tags#roamauto

Why Frank lost his camper.

There seems to be some confusion about whether or not Forward Controls came with factory camper options.   Specific to our build of Forward Frank, we’ve spent a fair bit of beer drinking & browsing the world wide web trying … Continue reading



Our 1960 Willys Jeep Forward Control FC170. Meet Forward Frank.

  On July 9th 2012, Kristian posted a photo on our Upper Peninsula Overland Facebook Page… and I think he was stirring my ‘project pot’ – just a little.  In fact, I’m sure of it.   It had been a … Continue reading



Roam Auto is located at E9594 Prospect Street in Munising, Michigan
VETERAN OWNED AND OPERATED VETERAN OWNED AND OPERATED